Speaker Bio:
Lina Duque, MBA, is a seasoned social media strategist and personal branding expert with a track record of helping academics and higher education administrators create powerful personal brands. Her insights have appeared on the Harvard Business Review and Forbes as well as academic journals. Lina is a guest lecturer at the Rotman School of Management, University of Toronto, where she teaches social media and personal branding. She was also recognized by the University of Toronto's School of Continuing Studies as a top nominee for the 2021 Excellence in Teaching Award. Lina is a regular speaker at universities and international forums, including Harvard University, McGill University and the World Communication Forum in Geneva. Lina has an Executive MBA from Ivey Business School, Western University (Canada).
Connect with Lina via her LinkedIn, and check out her article in HBR: How Academics and Researchers Can Get More Out of Social Media
What You'll Learn?
In today's digital age, if you’re not actively developing your personal brand, you’re lagging behind your peers. Cultivating a strong personal brand will open up new opportunities and establish and raise your visibility within your field.
Attend this session with Lina Duque, MBA, and learn how to craft a compelling personal brand. Lina is a recognized personal branding and social media expert and was published in the Harvard Business Review on the topic of academics and social media. Hear case studies from other academics and researchers who engage in social media. Whether you are a beginner or a savvy user, you will walk away with practical tips you can implement today.
- Explore why personal branding is a must-have tool in your professional development toolbox.
- Learn how to define your personal brand and craft an impactful personal branding statement.
- Discover practical tactics to effectively engage in social media, whether you’re a beginner or a seasoned user.
- Understanding the do’s and don’ts of social media.
- Managing a consistent and authentic online presence that aligns with your professional identity.
